Our TEAM
More Than a Team — A Family of Creators, Dreamers, and Caretakers
Behind every piece we create, there is a story. Behind every story, there is a child—and a team of passionate individuals who pour their hearts into making clothing that celebrates childhood. We’re not just a company or a department; we’re a close-knit family built on care, creativity, and a shared belief that kids deserve clothes as joyful and unique as they are.
We come from different backgrounds—some of us are seasoned designers with years of experience in children’s fashion, others are parents who understand firsthand what little ones need. Some of us worked in big-name brands, others started with handmade creations for our own kids. But we’re all here for the same reason: we believe that children’s clothing should be playful, comfortable, and kind—to both kids and the planet. Every stitch, every fabric choice, and every colorful print is made with love and intention.
Our design team is led by people who understand not just trends, but the magic of childhood. We don’t design for mannequins—we design for real kids, with boundless energy, endless curiosity, and growing bodies. We ask: Will this outfit spark their imagination? Can they move freely and play without restriction? Will it make parents’ lives a little easier? Every seam, every button, and every hem is thoughtfully crafted to withstand playground adventures and bedtime snuggles alike.
Collaboration is at our core. Ideas flow freely, whether from a designer, a parent on our customer service team, or even our own kids (who are our toughest—and cutest—critics). A packaging specialist might suggest a fun unboxing experience, while a logistics team member ensures every order arrives safely and sustainably. Every voice matters because we know the best ideas come from listening—to each other and to the families we serve.
Behind the scenes, our operations team is the quiet force that keeps everything running smoothly. They make sure every package feels like a gift, every shipment is tracked with care, and every return is handled with understanding. They know that behind every order is a child eagerly waiting to wear something special—and a parent trusting us to deliver.
Then there’s our customer care team—the heart of our brand. They don’t just answer questions; they build trust. From sizing help to fabric recommendations, they treat every family like their own. We’ve had parents reach out for birthday outfits, first-day-of-school looks, or just everyday pieces that make getting dressed a little brighter. Our team listens, because we know kids grow fast—and childhood is too precious to waste on clothes that don’t feel just right.
One of the most beautiful parts of our culture is how we grow together. Many of us are parents, and we’ve built a supportive environment where family comes first. We offer flexible schedules, celebrate baby showers and kids’ milestones, and even host “bring your child to work” days (chaotic but adorable). For us, creating joy for kids starts with taking care of our own team.
We’re also proud of our partnerships. We work with ethical manufacturers—many of them family-run businesses—who share our values of safe, sustainable production. From the hands that sew each garment to the teams that pack them, everyone in our supply chain is part of our extended family.
And yes—we have fun. A lot. Our workspace is filled with laughter, silly doodles from our kids, and the occasional toddler “helper” during video calls. We celebrate small wins with candy breaks and big wins with confetti (the biodegradable kind). We tear up when parents send photos of their little ones loving our clothes. This isn’t just a job—it’s a shared mission to make childhood a little more colorful.
Fashion for kids isn’t about fleeting trends—it’s about creating pieces that inspire play, comfort, and confidence. Behind every stitch, every package, and every happy customer is a team that cares deeply about the little ones we dress.
In every outfit we send, you’re not just getting clothing—you’re getting hours of thought, care, and creativity. You’re getting the belief that kids deserve to feel as amazing as they are.
This is our team. This is our joy.
And we’re so honored to be part of your family’s story.
